TBC Uzbekistan unveils digital insurance to grow financial ecosystem

Launch targets deeper customer ties through insurance shift

TBC Uzbekistan unveils digital insurance to grow financial ecosystem

Technology

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TBC Uzbekistan has officially introduced TBC Insurance, a fully digital insurance offering designed to operate within its existing banking ecosystem.

The offering is available through the TBC UZ mobile application and launched with a credit life insurance product. The company plans to add more personal insurance options over time.

The launch follows a soft debut in April 2025, which came after the company secured a life insurance license from the National Agency of Perspective Projects in March. Since then, TBC Insurance has issued more than 140,000 policies.

Ekaterina Lotuashvili leads the insurance business. She brings 25 years of experience from roles in the UK and Georgia, including with Lloyd’s of London.

Digital ecosystem continues to expand

TBC Uzbekistan’s move into insurance is part of its broader strategy to deepen customer engagement across its financial services.

The company has introduced multiple products over the past year, including debit and credit cards and services aimed at small and medium enterprises. These offerings are part of a coordinated effort to build a digital-first financial ecosystem.

TBC Uzbekistan CEO Nika Kurdiani described the new insurance arm as a natural extension of the company's services.

“With the launch of TBC Insurance, we’re continuing to thoughtfully expand our digital banking ecosystem, ensuring each new product complements the others and enhances the overall value we deliver to our customers. Insurance will be a key part of this journey, helping to deepen engagement and strengthen trust in the ecosystem,” he said.

The bank reported that over half of the country’s population is now registered on its platform. In Q1 2025, both revenue and its loan portfolio doubled year-over-year, according to the company.

AI and automation drive changes across insurance sector

The timing of the launch aligns with a broader shift in how insurers manage operations, particularly through artificial intelligence.

Policybazaar, an India-based digital insurance firm, has disclosed that AI now supports 45% of its operational tasks. These tools are used to reduce service turnaround times, assist with customer queries, and support fraud prevention.

Policy issuance has been significantly accelerated, with nearly half of customers now receiving documentation within 15 minutes – down from a four-hour average prior to AI integration.

In claims management, AI models are used to flag potentially fraudulent submissions.

Policybazaar reported that 11% of term life and 16% of savings-linked insurance claims are now marked for additional scrutiny by AI.

Cautious optimism about AI from consumers

Despite these advances, consumer trust in AI technologies remains tentative.

A recent survey conducted by GlobalData across 11 countries found that while 70% of respondents see the efficiency benefits, many are still concerned about how personal data is used and whether automated decisions are fair.

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